Start with the source.
Use specialists for each signal. Keep published records distinct from estimates and AI-generated interpretation.
SERIOUS DATA. A SIMPLER PICTURE.
LocalyticsOur source framework. Explore each provider and its role below.
01 / REVIEWSCustomer voices
Real reviews.
The whole reputation.
Trust starts with what customers actually say. Birdeye brings published reviews together, making ratings, new feedback, and changes in reputation easier to follow.
- Follow the feedbackRead published review text alongside its rating and date.
- See the directionUnderstand review volume, sentiment, and growth over time.
- Keep the source in viewUse the original listing to check context and recent changes.
THE REVIEW LAYER Birdeye
HOW IT FITS IN LOCALYTICS
Reviews inform reputation. Review growth brings the pace of a business into focus.
02 / WEBSITE TRAFFICModeled estimates
Know where
the attention goes.
Semrush uses clickstream data and statistical modeling to estimate website activity and compare reach and momentum.
- Compare the same time periodPut traffic trends in context across competing websites.
- Understand the channelsExplore estimated search, direct, referral, and social traffic.
- Look for the patternUse direction and relative scale to spot changes worth investigating.
THE TRAFFIC LAYER Semrush
HOW IT FITS IN LOCALYTICS
Traffic gives market activity context—helping you see which businesses are gaining attention.
03 / AD INTELLIGENCEObserved activity
See the ads.
Understand the play.
SpyFu reveals observed Google search ads and paid keywords. Explore the messages a business uses, the searches it targets, and how its approach changes over time.
- Read the actual messageInspect observed ad copy and the offers behind it.
- Connect ads to keywordsSee which searches a competitor has advertised against.
- Learn from the historyLook for repeated messages and changes across reporting periods.
THE AD LAYER SpyFu
HOW IT FITS IN LOCALYTICS
Ad intelligence turns competitor messaging into something you can explore, compare, and learn from.
04 / THE INTELLIGENCE LAYER
Less reading.
More understanding.
Reviews tell a story. AI helps surface recurring praise, frustrations, and opportunities—so you can get to the useful part faster.
Our approach starts with the review text. Summaries should preserve context, distinguish recurring themes from isolated comments, and keep the underlying feedback within reach.
AI interprets the evidence.
The original reviews remain the reference.
The original reviews remain the reference.
FROM FEEDBACK TO FOCUSIllustrative example
01
★★★★★
“The crew arrived on time and left everything clean.”
02
★★★★★
“Friendly team. I would have liked a clearer arrival window.”
✧ Review summaryAI interpretation
These examples praise the crew’s service and care. Clearer arrival updates could make the experience even better.
Team & serviceCare for the propertyArrival updates
See how this summary was formed
“Service and care” combines the clean finish in the first example with the friendly team in the second. The arrival-update suggestion comes from the second example.
QUALITY IS IN THE DETAILS
Confidence comes
from clarity.
Good data is more than a number. It needs a source, a time period, and an honest explanation of what it can tell you.
Respect the clock.
Freshness depends on provider refreshes and collection time. Read dates and reporting periods before comparing results.
Keep the context.
Match the business, location, and website.
| The signal | What you’re looking at | How to read it |
|---|---|---|
| Reviews | Published customer feedback | Review dates and original listing. |
| Traffic | Modeled website estimates | Compare like-for-like periods, regions, and devices. |
| Ads | Observed Google search activity | Date observed and advertising history. |
| AI summaries | Interpretation of review text | Use the source reviews to verify themes and nuance. |
A FEW GOOD QUESTIONS
Know what’s
behind the view.
How up to date is the data?
Each provider has its own refresh schedule. Use the collection date and reporting period shown with each metric.
How are traffic and ad budgets measured?
Third-party traffic, clicks, and ad spend are modeled estimates for comparing scale and direction.
Which ads does SpyFu cover?
SpyFu tracks observed Google search ads, paid keywords, and advertising history.
What data does the interactive city show?
The city combines saved business records, traffic estimates, historical ads, and connected market data where available. Illustrative content is labeled. Buildings and street activity visualize the metrics.
A NEW PERSPECTIVE ON LOCAL GROWTH
Serious about the data.
Simple to explore.
Explore the interactive preview Get a feel for your market in a whole new way.